How to Legally Get Images For Your Website
8 years of web marketing, I can tell you first hand that the proper use of
images does indeed increase your search engine rankings and the overall
popularity of your website. People like to see pictures, and they do
enhance any article or blog post.
If you browse around on this site
(YurTopic), you will see pictures on just about every article. I started
this site back in January of 2013 and images has always been a very important
aspect of this website. So it has been of my best interest to make sure we
are doing images properly and in the best way possible to avoid any legal issues.
Why Can't I Just Take Any Image?
Learning how to legitimately (and legally) obtain images for your website is crucial,
especially if you plan on making a BIG site with a lot of content. If you
steal images from other websites to put on your own site, then you are setting
up a potential target for yourself for others to actually sue you!
If you take someone else's image without permission and use it for commercial
purposes (such as displaying ads around it), then you are at risk of being sued
by that person. Images can be copyrighted just like most other "works".
And it doesn't matter if you attribute and credit the stolen picture, they can
still sue you.
What are the Chances of Being Sued for Stolen Images?
The chance is actually relatively slim. Most people will generally send a
DMCA takedown request for their stolen image. However if they see that
your site is ranked highly on Alexa with also a lot of pages indexed in Google,
they will then know that the site is making a substantial amount of money.
In this case there is a much higher probability that they will sue you or ask
for compensation for their stolen image.
The bigger and more popular the site, the more likely you have a chance of
being sued by someone. Here is a quick chart I put together that generally
shows you what could happen with stolen images:
What Could Happen With Stolen Images:
.5% of being sued is very slim! Keep in mind this is for
one image. If you have hundreds, if not thousands of stolen images on your
site along with a lot of traffic than you might as well just expect to be sued
Small sites that get hardly any traffic are generally safe with
stolen images because it would not be worth the time, money, and lawyers
involved in dealing with legal cases of stolen images. Small sites will
generally get DMCA takedown requests before anything else. Although the
chance of someone trying to sue you is still there.
So if you plan on making a big website that will stand the test
of time, then learning how to legitimately obtain images for your site is
crucial for reducing the amount of DMCA takedown requests you need to handle,
along with any fine settlements, court cases, and loss of profits you may
endure. All of these can cause many headaches down the road.
Starting a site with using only images obtained from Google
Image search can seem like a great idea at first, but if you keep on building
that site with stolen pictures over the years and have accumulated a LOT of
pictures, then it will be a pain to go back and replace/delete them all.
So it is best to obtain images the correct way right from the start.
How to Legally Obtain
Images For Websites
Rest assured there are many great places to find amazing
pictures that you can legally use for your site without spending a ton of
For building YurTopic.com, we use 3 main methods for
obtaining legal pictures. And they are:
Stock Image Company
Stock images are by the millions! There are many stock
image places out there that you can use to obtain images for your site.
They cost anywhere from 15 cents per image all the way to 100 dollars (or more) per image,
depending on where you get the image from and the type of license that comes
Just about all images on this site that does not have a credit
for them are obtain from bigstock.com. BigStock is where we have been
getting about 70% of all our images. That's a lot of images! With my
plan we got, we are allowed to take up to 50 images per day costing about $2,800 a
year. That comes out to about 15 cents per image. That is if we take
all 50 every day for the whole year. Most stock image places will have
deals similar to this.
You get to keep all the images you obtain from stock image
places indefinitely, so you will never have to worry about any legal issues.
Check out these 4 beautiful pictures that were obtained from
There are literally millions of these stock pictures that can be used legally for
your website. With stock images you generally do not need to provide
credits or attributions for the images.
Images that you can use freely (and legally) for your website can be found from the
Creative Commons official website
search (CC Search).
Creative Commons Free Image Search:
Creative commons provides a
licenses that image owners can use to label their images under. These
licenses range from non-commercial use to commercial use, to allow others to
modify the images or not, along with a few other licenses.
With this search, make sure the "use for commercial purposes"
is checked (if your website is used for commercial purposes). And if you
plan on making any changes to the images, such as cropping, changing of colors,
etc., then make sure the "modify, adapt, or build upon" is checked as well.
Then you need to select one of the places to search from. I highly
recommend just choosing the "Google Images" here. Reason being is because
Google Images will search all those other places at the same time, thus giving
you a much wider variety of free image choices to pick from.
The negative aspect of using Creative Commons images over a stock image is
that these images generally require a link back to the original image source.
This will leak out
and allow an exit link for your web visitors. But overall I think it is
worth it in the end. Pictures are valuable content, and it is worth it to
provide links back to the original picture source in order to obtain the image. Not to mention these
pictures are free to take, unlike stock images.
When finding an image to put in your website, I would try to find a stock
image first before you try the CC Search.
At the time of this writing there are literally over 40 million pictures
available under the Creative Commons search, so finding legitimate images for
your site should be a piece of cake.
The 2 Most Important Things You Need When Crediting
- The Author's Name (or nickname).
- The link to the original picture.
As long as you have those 2 things on your page somewhere, then you should be good. Unless the
author of the image specifies to be credited differently. You will see how
we credit these images below.
With the Creative Commons search there is generally 2 places that you will
find most of these images from, and they are Flickr and Wikimedia Commons.
There are a few other ones in there as well, but Flickr and Wikimedia Commons
will come up 95% of the time.
With Flickr images you will generally need to provide a link back to the
original image on Flickr along with providing credit for the author on your
site. Here is an example of a free picture taken from Flickr along with how
we credit the creator of the image:
Notice how the image itself is a link to the original Flickr image, and if
you hover your curser over the image you will see the author credit.
We get the author credit from the "More ways to share" icon from
Flickr, it looks like this:
After clicking that little icon, it brings up this screen, and then we only
need to grab the title out of the image:
This "title" code is what you will need in order to credit the
author properly. You then put this code in the source code of your webpage
right after the image. This creates that drop down title hover effect on
The reason why we only grab the "title" and not the whole code
is because we download the images and store them on our own web server, so we do
not need that other code.
Here are a few more examples of gorgeous images (freely,
legitimately, and legally) taken from Flickr:
To credit WikiMedia images is similar to Flickr, except you generally just paste
an HTML snippet code at the bottom of the images, just like this:
By Frédéric de Villamil (Flickr: Xmas New York City) [CC-BY-SA-2.0],
via Wikimedia Commons
So with Wikimedia, as you can see the credit and link to the
original image is right there at the bottom of the image. This "credit"
code was taken from WikiMedia at this link here on that image page:
You want to "check mark" the HTML box at the Attribution part,
then grab that code to put under your image on your web page.
NOTE: We personally do
not use the other stuff because we download the image and store it on our own
Public Domain Images
Sometimes when taking images from WikiMedia you will see this underneath the
When you see "Attribution not legally required" you do not need
to grab the Attribution part to put on your web page if you do not want to.
The reason for this is because most government pictures, along
with many others are in the Public Domain. Public Domain pictures
mean that the copyright may have expired, or the image does not legally belong
to anyone. These images can be freely taken without providing credits,
since no one officially owns them (or can own them). So keep an eye out
for this when grabbing WikiMedia images.
Here are a few more beautiful images taken from WikiMedia Commons:
This image was made by Loadmaster (David R. Tribble) - (Own work) [CC-BY-SA-3.0 or GFDL],
via Wikimedia Commons
By Antoine Taveneaux (Own work) [CC-BY-SA-3.0],
via Wikimedia Commons
By Antoine Taveneaux (Own work) [CC-BY-SA-3.0],
via Wikimedia Commons
Did you know you can legitimately use Amazon product images as long as you link
to their products? It's true and as a matter of fact we have been doing
this quite a bit throughout YurTopic.com.
You can also make a small amount of commission for each sale if you link to
their products using an affiliate link after signing up with their affiliate
program (called Amazon Associates). Here is a quick example of what I'm talking about:
There are many other places to obtain legal images from, but the ones listed above are
the "big" places to use and are the places we use ourselves. You can find
virtually any image with the methods listed above.
Google Image Search?
Lets say you cannot find a legal image for something from a Stock
Image place or from the CC Search. You may be tempted to use straight up
Google Image Search as a last resort. If this is the case, then here are
some pointers if you choose to go this route (which I'm not really
NOTE: I am not
actually recommending taking images from Google's Image search to put on your
own site, since all of these images are subject to copyright. So use this
information at your own risk!
When taking random images from Google Images, you should take
note where the image you want to take originally came from. You can find
this out by copying the image's location URL and paste it into the Google Image's "Search
by Image" Function. You can find this function from the camera icon
Clicking on that little camera icon brings up this screen here:
Here is where you will paste an image's URL or you can simply
upload an image. This tool let's you find everywhere else an image is
This comes in handy if determining if taking an image will
result in someone getting angry at taking their image or not. When using
this tool you will want to browse around the various sites that contain the same
image and do some investigation as to where the image originally came from.
You do this by finding someone that legally credits the picture. Please keep in
mind that this is not always accurate due to the nature of the world wide web
and people stealing stuff everywhere.
Generally big websites, such as the following will most likely
credit images where they actually originally came from:
There are many others, but these are the top ones that come to my mind first.
So if you see the image you want being hosted at one of these sites, then I
would generally not take the image, or at least investigate the image to see
where it came from so you can find a way to also legitimately take the image as
Do Not Steal Stock Images!
One word of caution is to never steal an image from a Stock Image place and put
it on your website. Stock image companies use bots to crawl the web to
find their pictures, if they find someone who took their image without their
permission then you have a much higher probability of being sued and facing
legal issues by one of these
stock image places.
As a matter of fact, 80% of all people getting sued for stealing images are
from stock image companies!
Do Not Steal From Getty Images!
Getty Images, one of the most popular stock image companies, scans the web on a
regular basis and has sued many people for taking their images without
permission. I have read many horror stories of people getting sued by this
stock image company. It is literally part of their business to find people
to sue! That is why it is so important to investigate the image you want
to take from a Google Image search.
When is it Safe to take a certain image from Google Images?
It is generally never a 100% safe to take an image from a Google Image search,
but if you have the following requirements met after investigating the image via
Google's "Search by Image" tool, then it is generally safer when:
- The image is not on a big name website.
- The image is clearly not found from a stock image company.
- If you found the original image source and it appears that taking their
image will not hurt their profits in anyway.
- If dozens of other websites also have that same image.
Images say a thousand words, but can take thousands of dollars away from you if
used illegally! So take my advice and take images properly right from
the start of your website project and you will be rest assured that all the
images on your site are legally taken. You will sleep more soundly at
night knowing that you will not have to deal with any legal issues down the
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