Tech - Web Marketing
By: - at January 15, 2013

What are the Benefits of Internet Advertising?

The Web Provides New Advertising Opportunities
Information TechnologyToday, people have become hugely dependent on the Internet.  The impact of information technology is so overwhelming that its hard to see the modern world without the Internet.  An ever growing number of people spend their work, leisure, and social time online. 

Advertising companies or agencies have seen the boom of the internet over the past decade as a huge opportunity.  As a result, Internet Advertising has expanded drastically serving as a strong channel for marketers.  Many research organizations claim that Internet Advertising provides tons of opportunities to make lots of money.  Online Advertising is growing and taking a large share from the traditional media channels like TV, radio, and direct mail.

Our lives have changed drastically since the growth of social media networking websites.  For example, people use these social networking websites as an alternative for meeting up with their friends in person, or use it to search for additional friends they would like to meet.  When looking for information, people do not use books or go to the library like they used to, just about everything is done online now.

Advertisers are seeing this as a huge opportunity, thus more and more are now marketing their products and services on the Internet.  These days, a lot of businesses and financial transactions take place solely on the Internet without a single physical transaction.  Most businesses have an online presence making themselves more accessible to prospective customers. People have more flexibility when it comes to choosing ways to access information and the Internet is making accessibility to information more convenient.

Email advertising, advertisements on social media websites, advertisements in online stores, advertising through affiliate marketing programs, and web banners are all types of Internet advertising.

Benefits of Internet Advertising

There are numerous benefits to using Internet Advertising.  It can expand a business's customer base and further target customers from all over the world.  No other medium has the reach of Internet Advertising and it is an extremely cost effective form of marketing.  Manufacturers, service based companies, non-profit organizations, and many other types of businesses use the Internet to reach customers over long distances.  There are no geographical barriers, tariffs or taxes so business is kept simple.  These are the advantages that only online advertising can offer.

Online AdvertisingOne of the best advantages of online advertising is that it targets prospective customers better than traditional advertising methods.  There are literally thousands of websites designed for a particular group of people who make up what is called a niche market.  Potential customers are segmented demographically by age, income, geographical location, and specific interests.  Advertisers on the Internet can easily tailor their advertisements to the specific group of consumers they choose to target.  The target is the people advertisers feel will be interested in their products and services.  There are technology websites, sport websites, social networking websites, apparel/clothing websites, and online payment websites just to name a few.  Targeted customers are drawn in and will most likely buy things because of effective segmentation analysis.

One of the biggest advantages of online advertising is the conversion rate.  People can find detailed information about a product or service that is advertised online.  When potential customers are using the Internet to gather information about a certain product or service, advertisers can take advantage of this and place ads accordingly so that when a customer is making their final decision they will be sure to lean towards a certain brand.  Some companies have even provided helpful tools like shopping guides and surveys that allow customers to assess their needs as well as to gather information for advertisers.  There are numerous reviews written on products and services which help customers decide which product or service they want to purchase.

Most of the online advertisements have links to the merchants’ websites that allow the customers to complete the purchase easily.  Internet Advertising is very cost-effective because marketers can get customers more easily than other mediums such as television or print.  Various kinds of online advertising include pay per click, pay per impression, and pay per sale/action.  Advertisers only pay the publishers or marketers when a specific task is performed.  Internet Advertising is relatively inexpensive and has the best reach out of any other forms of advertising.

Conclusion

Today, the Internet is the most important global communication tool.  Internet Advertising is gaining popularity each day because of its effectiveness, convenience and wide cost-effective reach.  For some time now online advertising agencies have been earning tens of billions of dollars in revenue each year.  The continue sustained growth of Internet Advertising is expected to grow for many years to come.


 

 

 

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