Creating a Newsletter that Produces Impressive Results!
Creating a Newsletter that is Turbo Charged to Produce
When it comes to promoting a business, many companies feel that television,
radio and advertising space is the only way to catch the eye. But is this really
a lucrative form of self-promotion? How many times have you popped out to make a
coffee during the commercial break? Do people really listen to the radio as much
as they did twenty years ago? Ask yourself this: How many people check their
emails on a daily or hourly basis? Millions upon millions, yes, the whole world
is waiting to be ‘wowed’ by email. Let me take you step by step through the
process of composing the perfect newsletter. Draw in the masses without spending
a dime! These are the tricks that other companies do not want you to know…why?
Because they work!
The aim is to catch the reader’s attention in an instant, so your opening
headlines need to be snappy and punchy. If you tend to open a newsletter with
boring statistics and facts about the latest profit share scheme or a history of
the company’s roots, you are losing traffic by the minute.
Make it Shine
Okay, so now you have the reader interested… cool! The trick is to keep it that
way. Lose any long drawn out paragraphs and keep sentences small and to the
point. Make them visually appealing by adding plenty of images. A picture really
can speak a thousand words. Huge blocks of text are an instant turn-off. So keep
your writing nifty and packed with juicy information to whet the appetite. Cram
everything in neatly to create an absorbing read. Then circulate this new and
updated information once a month.
Skip to the Chase
You need to create a ”less is more” approach to your content so avoid using
terms that only a professional would understand and write in a style that
everyone can relate to from a student to a professor, unless of course you are
writing for a specialist niche! A newsletter is not a 3000 word essay; it is a
short, sharp, snappy way to share exciting news or to spread the word about a
sales announcement so keep it light.
Get Those Creative Cogs Turning
Creating a website takes a lot of time and effort is direct proof that you are
brimming with passion for your service or product. Now you need to keep that
flame alive in your newsletter. Draw upon anything which is happening in the
world and us it as a focal point. For example, the seasons, latest occasions,
even something that is happening in the news. Use this as your skeleton and
flesh it out with stimulating news. Okay, so now we are really getting
somewhere, let’s crank this up a notch and start playing with some verbs. Write
down those which invoke desire…such as “seductive” “alluring” “inviting” and
soon you will have enough key words to integrate into your content which will
act as a powerful motivator for clients throughout the world.
Use different approaches each month and look at things from a ‘Top
Ten….’perspective or a ‘How to…’ angle. It is often the simplest,
straightforward techniques which produce the most impressive results. Still
struggling for inspiration? Why not sign up to some newsletters yourself. Look
at the way that products or services similar to yours are being promoted. This
is a good way to eye up the competition and will get those creative cogs
No Need to Rummage Through the Junk….Folder
sole aim of your newsletter is to generate business. Think of it as your virtual
business card and rather than placing it in the hand of a customer, you
want it to land in their inbox - waiting to be eagerly opened. Make this happen
by adding a small passage to your newsletter politely suggesting that readers
add you to their ‘safe sender’ list.
Everything in your newsletter should be warm and friendly so avoid using
capital letters or jamming it with spammy words such as “click here”, “money
back guarantee” or “one time offer”. This is one sure fire way for your
newsletter to end up being permanently added to the junk folder.
The Missing Link
Links are your best friend so be sure to add them to your blogs, social
networking sites and on your website. Don’t feel disheartened if your latest
newsletter only brings in a fraction of the traffic you expected. People have a
habit of pondering…Very often they will sleep on an idea or may need to wait for
funds to arrive in their bank account before purchasing. There are many reasons
why people do not act ‘in the moment’ so it is your job to stay entrenched in
their minds by creating news in such a way that they simply have to click that
“Buy Now” button.
The Hard Sell
Address every single customer by their first name. This cannot be stressed
enough. Nothing can beat the personal touch and nothing sounds more inviting
than the opening lines “Hi Sarah”. This will have much more impact than a
general “Howdy”. You want to treat your subscribers as if you have known them
all your life. Talk to them as you would your best friend. If you really valued
these guys, you would want to share news or gossip about a launch, sale, gadget
or gizmo which you know they would be excited about and would love to have.
Glossy magazines, catalogues and brochures use clever sales descriptions and
impressionable images to make their products sell. However, a product which
stirs the senses and touches the soul through the clever use of words has a
deeper magnetic effect which will boomerang more numbers into your bank balance
at the end of each month. Take all the hard work out of making your customers
decide about your product or service and do the thinking for them. Let them know
exactly how much bang they will get for their buck. They simply need this
product because…if they purchase within the next seven days they will….this will
change their life overnight because….Your newsletter is a powerful selling tool
wrapped up neatly in some highly inspirational words.
Some Neatly Wrapped Up Words of Inspiration
A novel way to keep your newsletter filled to the brim with hypnotic suggestion
is to include a feature page. This is where you allow others to take center
stage and do your selling for you. What better reassurance about a product or
service than from the horse’s mouth? When others demonstrate how your product or
service has changed their lives, readers become gripped. Nothing has more added
‘friendly persuasion’ than a case study. This shows readers how they can
overcome similar obstacles, avoid those pitfalls and rest in the knowledge that
you can make everything alright. People will look upon you as their saviour and
you will soon start to build a loyal trail of faithful followers who look
forward to your guidance and advice appearing every twenty-eight days.
Remember…a newsletter is a completely different sales tool to your website.
Do not make the mistake of repeating content which is already present on your
“home” page or “About us” section. The purpose of a newsletter is to encourage a
response as a direct result of a news article, sales promotion or feedback. Why
not go one step further and add a testimonials section where customers can share
their views and opinions. Let your previous clients act as your voice and create
their own unique slant on your product or service. Make them know that you
really do value their thoughts and that you take each and every one of their
Testimonials Really Work
Once you have these devoted followers, they are more likely to recommend you in
general conversation or by clicking on the ‘send this newsletter to a friend’
option. To stop this link from looking too salesy, add an “unsubscribe” button.
When subscribers feel that they can read your material out of their own free
will rather than force, they will continue to look forward to your monthly
addition to their lives. If people choose to unsubscribe, remove them without
hesitation and honor your word.
Stay Imprinted on Their Minds
Make it a goal to start beefing up your newsletter today and make it stand out
from the crowd. You can do this by compiling a newsletter religiously each and
every month. Why? Because often people make a one-off purchase and then forget
about you. By keeping your correspondence regular, you keep that memory alive
and you remain in their subconscious.
Use your newsletter as a free and easy way of attracting those sales. Dust
off your quill, put on your thinking cap and let those words start to flow. This
is one business idea which you should not throw out of the window as doing so
will be equivalent to throwing hundreds of dollars out of the window on a really
Creating a Newsletter that Produces Impressive Results!
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