Tech - Web Marketing
By: - at March 6, 2013

Link Building Tips and Tools to Increase Your Page Rank

Google's PageRankIf your goal is to obtain as much search engine traffic as possible then you need to understand how search engines work.  This article will discuss tips on how to increase Google's PageRank for your website through various tools and techniques.

What is PageRank?
Pagerank (or PR) is the rank popularity of a given page on the world wide web.  Google assigns a page rank to virtually every page that their spider bots crawl.  Pagerank determines the strength of a page according to Google, when a page has a higher rank, then that page will be listed higher in Google's search engine rankings (and probably other search engines as well).  Pagerank is a value from 0 (weakest) to 10 (strongest).  Not many sites on the Internet have a pagerank of 10, at the time of this writing there is about a dozen pages that do have a 10, the only notable website that has a 10 is Twitter, followed by a bunch of government websites and adobe reader's page. and themselves used to have a 10, but now they are floating at a 9, but nobody really knows why for sure, as they are the two most popular pages on the internet.

Why do I Need to Know Page Rank for SEO Purposes?
Knowing the pagerank of pages is important in SEO, because you can direct the flow of someone else's page rank into yours by obtaining backlinks (regular text links) on their site to your own site.  Pagerank is essentially a linking analysis algorithm developed by Google.  The internet is just a big web of links, the more links that flow into certain areas then the higher pagerank (or some like to say Link Juice) that area will become.  Here is an example of how pagerank flows around the web (note that the bigger bubbles would have higher page rank):

Link Juice Flow Chart

Just like the smell of cow manure on a farm is just like the smell of money to a farmer, Link Juice (or PageRank) is the smell of money to a web marketer!  If you can grab the Juice (pagerank) of another website and direct it to your own website, then you can turn that into money with your own site!  So understanding how to obtain page rank for your own site is crucial for obtaining organic search engine traffic.  So it is important to be able to see the pagerank of other sites to see if it's worth your time in the first place to try and obtain links there or not!

How can I see the PageRank of Sites?
That's simple, all you have to do is download a PageRank addon (or extension) for the web browser you are using.  Both the two most popular web browsers (FireFox and Chrome) have many 3rd party addons and extensions that show you the page rank of sites.

Google updates the pagerank of sites periodically (not every day), it usually takes an average between 1-2 months for pagerank changes to occur. So as you obtain links from other sites, don't be surprised if it takes a couple of months for your pageranks to change.

General Tips and Tools for Improving Your Page Rank

For improving the pagerank of your own site, you first need to have a good understanding of SEO, then you can follow the tips below for obtaining proper backlinks from other websites, which will ultimately help to increase your pagerank:

You want to obtain links from higher authority sites and not from sites that have horrible content and pagerank. If you get links on spammy sites, or sites with little pagerank, it could actually hurt your own site.

NoDoFollowLearn what NoFollow and DoFollow links mean:

DoFollow - This means that search engine bots ARE allowed to follow these links and pass pagerank on. These are the type of links you really want to get and look out for. These are the good links!

NoFollow - These links have the rel="nofollow" tag in them.  This makes it so search engine bots are NOT allowed to pass pagerank on. These are very weak neutral type links and they will not help with increasing your site's pagerank.

To easily find out which links are DoFollow or NoFollow, I highly recommend obtaining a NoDoFollow extension/addon for the browser you are using.  At this time FireFox has an excellent add-on available for it that you can use to quickly tell if links are DoFollow or NoFollow.  I'm not sure if chrome has one or not.

After installing the NoDoFollow extension for the Firefox browser, right-click on the page somewhere and choose the "NoDoFollow" option. This toggles the NoDoFollow function on or off, this will basically show you which links are DOFOLLOW (the blue colored links), and the NOFOLLOW (the red colored links).

When viewing sites for determining if you want to get a link there, first figure out what kind of site it is and where you could obtain a link from.  Is it a blog, forum site, directory site, article site, or something else?  Then determine if the links there are NoFollow or DoFollow.  Obtaining links from sites that allow DoFollow links are ideal.  Here are some tips for obtaining links on these types of sites:


Get Backlinks on BlogsWith blogs you can try to obtain comment links.  The problem with this is, most comment links for blogs are NoFollow links.  You can still attempt to get a few blog comment links for general clickable traffic on that link, but it will be useless for SEO purposes.  You can also attempt to contact the webmaster of a blog site and ask him/her if you can write up an article for them with your link embedded into the article.  These Guest Post links can be really strong links for your site if you chose a popular non-spammy blog site.


Forum Link Building TipsForums is one of my personal favorite ways of obtaining backlinks, and I've had a lot of experience and success in this area.  With forums, register at many as you can that pertain to your website's niche market and simply start making genuine posts with people.  You can obtain links from two main ways with forums. With signature links or actual message links.  Message links are a bit more powerful than signature links, but they are harder to obtain because you would need to post the link to everyone in the message body without looking like you are spamming.

To see quickly if a forum uses NoFollow or DoFollow links, turn on the NoDoFollow extension for your browser, then simply browse around posts that have a lot of replies and go through them looking for other people's signatures and links to see if they allow DoFollow links.

Don't Look Like a Spammer
Not looking like a spammer is the key to obtaining links from forums.  Almost all forums have moderators that delete posts/users that look spammy.  So with forums you need to take your time and keep making good posts with people and your signature link will appear giving you a free backlink.  Moderators will not ban you as long as you are genuinely making proper posts with the forum community, and that your site is not a spammy site.

Some forums require that you need a certain number of posts before they allow you to show your signature.  In this case, you first want to see what the page rank of the root of the forum is.  Generally, if it's more than 3, then I think it is a very good idea to go ahead and keep making legit posts until you reach that limit!  In most cases, all your previous posts will all have the signature to show once you've made the given forum's post # requirement.

Also I would not do more than like 5-10 posts per day when working your way up to achieve those posts.  You want to not look like you just came to the forum to hurry up and get links, so take your time and do not look like a spammer.

Knowing whether to use message links or signature links:  After registering on a forum, the first thing you should do is search for the option to change your signature. You then make a signature to the link you are going to promote on there.

Signature links are much easier to get than message links because you can reply to virtually anything and make a comment about something and then the signature link will appear.

A lot of times forums will not give you the option to make signatures (or to make them with new accounts), in this case you need to work your way up to the required post amount for you to allow signatures.  You could also go all in and attempt to make a message link if you don't plan on "sticking around". Message links are harder to get and also can take more time to get. Because you will have to find a reliable spot to make a post/reply to something that you strongly feel like you are helping everyone out there and most importantly not looking like a spammer..


Getting links in Directories used to be the thing in the 80s and 90s, as the world wide web was just starting to get developed, search engines weren't a viable option then, so directories was the way to get traffic to your site.  Overtime directories faded away in favor of search engines, but directories are still in use today for you to list your site in hopes to increase your page rank.

There has been a lot of controversy about directories and their future.  Many feel like they are dying and will not help a site at all into the future for obtaining page rank.  Some feel that directory links may even hurt your site, as they feel like with directories the only people getting links for directories are the site's owners themselves.  Search Engines like to see natural linking from sites that go viral naturally.  No one is going to naturally share your site on a directory.  And because of this, I avoid most directories.  And as the future of the web evolves I think this is going to become more prevalent.

Does this mean you should stay away from directories?  I don't know for sure.  No one really has an exact answer. But if I was a search engine, I would look down on directory links and count them as neutral links only.  However I do believe there are a few directories out there that are worth submitting to.  Any directory that is human edited and very popular are the only ones I would recommend submitting to, and I do think they can help your site slightly.  Directories that accept ANY site are the ones I would avoid.  Here are the top directories I recommend submitting to:

Directory: Home Page PR: Price: Comments: 7 FREE

This is the #1 directory I would suggest trying to get into.  It is hard to get a site listed in this directory.  They only choose sites that are really good and useful for people.  Also new sites will hardly ever be accepted in the DMOZ, so you may have to wait a few years before your site develops in order to get accepted.  This directory is well respected by Google and if you happen to get in this directory it will most likely increase your pagerank and domain authority. 7 $150 USD annually. OR
$300 USD Permanent.

Another respected directory by Google.  I think it is a bit easier to get into this directory, however it will cost you an arm and a leg!  The price amount is very high and there are no refunds if your site is not accepted.  I say if you have the extra cash and you believe your site is good enough then go ahead and submit here. 8 $300 USD yearly. This is another respected directory by Google (at least people say), but probably not as much as the previous ones mentioned above.  It is really expensive to be listed here. I personally avoid this directory for two reasons.  One, it is simply too expensive to be listed here ($300 yearly).  And two, they generally accept almost any site, and because of that, I think that is what makes a poor quality directory.  Directories that accept any site should be frowned upon.  However this is my 3rd most recommended directory, mainly because so many others recommend this because they say that Google does indeed like it.  But I do not know for sure! 6 $40 USD Permanent. This directory has been around since 2001 and is pretty popular. Only costs $40 to get reviewed, however your site may be rejected and the $40 is non-refundable, so make sure your site is of decent quality before submitting first.


You cannot judge PageRank by it's Cover!

Happy Linking for site AuthorityIs there more to PageRank that Google is not telling us about?
There could be more layers to page rank that Google is not sharing with us. Check out these 2 examples to see what I mean:

First example: I've noticed I can get a page with a PR of 4 by having only one page point to my site with a PR of 5 (and no other backlinks). But the bad part is that all the subpages in my site would be weak with a page rank of 1s and 0s.

Second example: I can also achieve a same page rank of 4 by having hundreds of pages pointing to me with page ranks between 0-2. But the subpages of my site are stronger with 3s and 4s, and even deeper down they still have 1s and 2s.

As you can see here, the first example has a much weaker PR of 4 than the second example's PR of 4.  When you have more sites pointing to yours, it is stronger than just one site, even if that one site has a higher page rank.  You need to obtain a lot of links from many different places in order for your site to become stronger with higher authority.

You should check out subpages within sites to see how strong the preceding page rank really is.

Also, there is another metric (other than pagerank) that is just as important to note when giving the SEO value of a site, and that is Domain Authority.  You can lookup "Domain Authority Checker" on Google and you will find tools that will show you the domain authority value of websites.  Acquiring links from high domain authority sites might be even more important than the pagerank value of a given page.

Bottom line is I strongly think that you shouldn't always judge a link merely by it's pagerank.

This really comes in handy in any situation, whether it be forums, blogs, etc.  So keep this in mind!

Pagerank is essentially the Internet's currency, as obtaining much as you can of it can help you easily to turn it into money for you in the long run.  These tips and advice should be enough to help you get started to build high quality backlinks to your site so you can ultimately get more organic search engine traffic overtime!





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