Web Marketing

Tech - Web Marketing
By: - at January 15, 2013

What is SEO and Why SEO is So Important?

Introduction to SEO

SEOSEO is the one of the most important techniques that millions of webmasters, bloggers and many different kinds of online business owners use each day to boost their presence online.  In truth, SEO is the most powerful web technique that you can use to boost traffic to your website.  Many people find it hard to understand what SEO is.  If you run a search or make a query about SEO on any major search engine then you will see that there are tons of articles listed in the search results dedicated to explaining SEO.  Thousands of websites are constantly providing information about SEO and SEO services.  Also, you will find thousands of ebooks written on the topic of SEO.  Yet many people have difficulty in understanding what SEO is.

What is SEO?

Search Engine Optimization (or SEO for short), is a technique used to make it more efficient for search engines (particularly Google.com) to find your website and index it higher up in their search rankings.  People clicking on these search results to find your site is one of the best (if not the best) forms of web traffic on the internet.  Depending on how SEO friendly the keywords are on your website (along with many other variables), your rankings will either appear on the top page of search results, further down on the list, or not even on the list at all.

Have you ever wondered how some websites manage to get their rank within the top 10 search results when you make a query?  This is because they have a good foundation of SEO.

Why SEO is Important?

SEO StrategyIf you are looking for ways to make money online from your website you need to get as much traffic as possible.  You need your website indexed highly in search engines so that search engines can send searchers to your website when they are looking for information by entering a keyword that is related to your website.  If you have good SEO content in your articles then your site will get a higher ranking in search engines’ search lists.  An article is making good use of SEO content when it has a appropriate density of keywords.  Also, your articles need to be well written, unique, and useful for people to read.  You shouldn't copy any material from other articles and use only your own ideas.  If you submit duplicate content online then search engines will detect it and might list your URL (or even your entire website) on the bottom of search results.  Google in particular, is very strict about duplicate content.

Some SEO Tips

KeywordsHere is a quick rundown on the various terms used to define Keywords:

  • Keyword - 1 word.
  • Short Tail Keyword - 2 words.
  • Long Tail Keyword - 3-6 words.

When you use keywords in the title of your website (along within the content of a page), search engines such as Google, Bing, MSN, Yahoo, and AOL read those keywords and index the URL of your website on the same search results as other URLs that match the search query. Let's say you have a website on “freelance writing” and you do not enter the keyword “writing” or keyword phrase “freelance writing” anywhere on your page.  If you do not use keywords effectively, search engines will not know that your website exists.  That is why SEO is so important because it generates traffic to your website that comes from search engines.  And most of the traffic on the web comes from search engines.

It is essential that you keep proper keyword density, choose appropriate keywords for your articles, and write unique articles that are useful for people to read.  Choosing the proper keywords can be quite tricky.  If you are unsure which keyword or keyword phrase you should pick to use in your content, then you can run a search on Google or any other major search engines to find out what searchers are looking for.  This will help you pick the right keywords for your article.  Alternatively you can use micro niche finder which I highly recommend to find highly searched keywords with little competition.

Good SEO Can make you money!Other than keywords, there are many other SEO techniques that you can use to increase the visibility of your website in search rankings, such as using proper meta tags, link building, social network marketing, article marketing, and forum posting.  All these are also effective SEO techniques that can be used to drive traffic to your website.

Final Words About SEO

Without valuable search engine traffic, your website will not be able to generate the amount and quality of traffic you are looking for.  Many webmasters, bloggers and online business owners pay for SEO services to help improve their SEO.  That is why SEO is so important for your website because it will boost your traffic considerably and consistently.  And if you are unaware, more traffic equals more money for you or your business!





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