How To Increase Your Adsense Income
Introduction
Imagine that you could just automatically grab money every time someone clicked
an ad on your website? Well this is exactly how Google AdSense works. I will
give you an overview on AdSense then I will tell you how to maximize your
AdSense revenue from the traffic that is coming to your website.
Brief Overview Of Google AdSense
Basically this is how Google AdSense works. In the middle we have Google and
they have advertisers.
These advertisers input their ads in Google's database. What Google does is that they created an
algorithm that scans a website for certain keywords pertaining to what ads they
have in their database, and then these ads show up as AdSense ads on your
website. Just like this:
So suppose that your website is that of a florist, Google scans your pages
and sees keywords pertaining to florists. Google then looks at their database of
advertisers and their florist ads are going to appear on your website.
Every time that someone visits your site and clicks on those ads, you are
then going to get paid a percentage of that cost per click. It is a good way to
make money but I want to share with you how to increase your AdSense revenue.
Increasing Your AdSense Revenue
There are essentially four ways to increase your revenue.
- More Traffic! The first method is increasing the traffic to
your website. Obviously the more visitors that you get to your site
the more chances you have of them clicking on the ads and for you to make money.
More traffic equals more AdSense clicks.
- Higher CTR. The second is to get a better click through rate (CTR). This means
obtaining a larger percentage of people
actually clicking on your AdSense ads (regardless of traffic).
- Use High Paying Keywords. The 3rd way is to use higher
paying keywords throughout your site's content. This will increase
your AdSense's cost per click (CPC).
- Experiment! This involves rotating different types of ads
(such as image ads or text ads) around occasionally to see what works
better, along with other types of experiments (as explained later).
1) NOTE:
Before we continue on, I just want to mention that obtaining traffic is a huge
ordeal and is beyond the scope of this article. Generally in order to
obtain more traffic, you need to create valuable content for people, and a lot
of it.
2) Increasing Your AdSense CTR
 Before
explaining how to increase your CTR, there are a couple of negative factors that
you need to be aware of. Firstly you do not have direct control
over the ads that appear and you also do not control how much you are going to
be paid whenever someone clicks on an ad. Google will determine these
things for you.
There are a few ways that you can actually do this because you need to
remember the only real part that you have control of is your website. So you
want to make those ads as attractive as possible to the type of visitors your
website primarily attracts.
Your AdSense Ads Should not Look Like Ads
Now to actually get a better CTR, there are some very effective tips that you
can implement. The first is to make the ads not look like ads, but rather appear
as your internal site menu. There are so many
people that I see who have huge purple AdSense boxes with bright yellow text.
They just stand out as ads and visitors to your site will identify them as ads
immediately. This is not what you are trying to go for and your overall strategy
should be to include ads on your site that do not blatantly appear to be
advertisements. Think about the last time you were at a site and you looked at a
banner but refused to click because you knew it was just an ad that the site is
trying to make money from.
Make Your AdSense Ads Blend In
This is exactly the same mental process that your visitors are thinking. To
make them not look like ads, make the ads look and feel just like the content of
your site. One tip I highly recommend is to make your ads contain blue links. It might
be 2013 and the Internet has developed a great deal, but people still associate
blue with something that you click on.
Make the colors simple and easy to read. Make the AdSense blocks have
the same background color that your website has.
These simple steps can dramatically increase your AdSense CTR.
Just remember to make your ads
blend into the pages of your site as though they are apart of your actual content rather than
being a group of ads that you hope people will click on.
3) Use Proper
Keywords
 Doing
a little bit of keyword research from
Google's
AdWord Keyword tool can really help you to increase your AdSense CPC.
For example, what you want to do is take what
people are looking for (such as a ‘mortgage calculator’) and find keywords
pertaining to this niche to maximize your CPC. With all your efforts you do not
want to be earning a few pennies per click, when you could be earning a lot
more.
So if someone is looking for ‘mortgage calculator’ then you want them to
click on an ad about ‘refi (refinancing)’ for instance. Why? Well the image
below should explain this:
Just look at the difference in the cost per click. Mortgage calculator is
just £0.78 whereas ‘refi’ is £5.30. That is nearly seven times more! Which would
you rather have a share of?
The way to have keyword ads appear is to make sure that you have taken some
time and made sure that the advertisements displayed throughout your site are
paired appropriately with the keywords in your content. Remember that Google scans your pages
for keywords and then determines the ads that should appear.
So find out how much the CPC is of certain keywords and then just try to make
sure that those keywords are shown throughout your site's content.
4) Experiment
With Your AdSense Ads
 One
thing you should definitely be doing is experimenting with different ad setups.
When you run these experiments, let them run for a number of days (even weeks)
to see how well they actually perform. Here are a number of experiments
you can try:
- Try all image ads for awhile and see if your AdSense earnings go up or
down.
- Try different colors for your AdSense ad text links, see what gets the
higher CTR.
- Try putting your AdSense ads in different locations throughout your
pages and see what gets the most clicks.
- Try different AdSense units, such as different size skyscraper ads, or
box ads. See which ones perform the best.
- Try putting an AdSense search function (like what you see at the top of
this webpage). See if people use it and see how much it makes
overtime.
The key here is to really figure out what works to increase your AdSense
revenue through experimentation, and then you can stick with what works best
eventually.
Conclusion
If you follow these simple tips you should be able to increase
your AdSense earnings with some ease very quickly. So have fun with it and enjoy making more
AdSense money.
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