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| By: Sha - at January 15, 2013 |
What is SEO and Why SEO is So Important?
Introduction to SEO
 SEO
is the one of the most important techniques that millions of webmasters,
bloggers and many different kinds of online business owners use each day to boost
their presence online. In truth, SEO is the most powerful web technique
that you can use to boost traffic to your website. Many people find it
hard to understand what SEO is. If you run a search or make a query about
SEO on any major search engine then you will see that there are tons of articles
listed in the search results dedicated to explaining SEO. Thousands of
websites are
constantly providing information about SEO and SEO services. Also, you will find
thousands of ebooks written on the topic of SEO. Yet many people have difficulty in
understanding what SEO is.
What is SEO?
Search Engine Optimization (or SEO for short), is a technique
used to make it more efficient for search engines (particularly Google.com) to
find your website and index it higher up in
their search rankings. People clicking on these search results to find
your site is one of the best (if not the best) forms of web traffic on the
internet. Depending on how SEO friendly the keywords
are on your website (along with many other variables), your rankings will either
appear on the top page of search results, further down on the list, or not even
on the list at all.
Have
you ever wondered how some websites manage to get their rank within the top 10
search results when you make a query? This is because they have a good
foundation of SEO.
Why SEO is Important?
 If
you are looking for ways to make money online from your website you need to
get as much traffic as possible. You need your website indexed highly in
search engines so that search engines can send searchers to your website when
they are looking for information by entering a keyword that is related to your
website. If you have good SEO content in your articles then your site will
get a higher ranking in search engines’ search lists. An article is making
good use of SEO content when it has a appropriate density of keywords. Also,
your articles need to be well
written, unique, and useful for people to read. You shouldn't copy any material from other articles and
use only your own ideas. If you submit duplicate content
online then search engines will detect it and might list your URL (or even your
entire website) on
the bottom of search results. Google in particular, is very strict about
duplicate content.
Some SEO Tips
Keywords!
 Here is a quick rundown on the various terms used to define Keywords:
- Keyword - 1 word.
- Short Tail Keyword - 2 words.
- Long Tail Keyword - 3-6 words.
When you use keywords in the title of your website (along within the content
of a page), search engines such as
Google, Bing, MSN, Yahoo, and AOL read those keywords and index the URL of your
website on the same search results as other URLs that match the search query. Let's
say you have a website on “freelance writing” and you do not enter the keyword “writing” or keyword phrase “freelance
writing” anywhere on your page. If you do not use keywords effectively, search engines will not know that your website exists. That is why SEO is so important
because it generates traffic to your website that comes from search engines.
And most of the traffic on the web comes from search engines.
It is essential that you keep proper keyword density, choose appropriate
keywords for your articles, and write unique articles that are useful for people
to read. Choosing the proper
keywords can be quite tricky. If you are unsure which keyword or keyword
phrase you should pick to use in your content, then you can run a search on
Google or any other major search engines to find out what searchers are looking for. This will help you pick the right
keywords for your article. Alternatively you can use micro niche finder
which I highly recommend to find highly searched keywords with little
competition.
 Other than keywords, there are many other
SEO techniques that you can use to
increase the visibility of your website in search rankings, such as using proper
meta tags, link building, social network marketing, article marketing, and forum posting.
All these are also effective SEO
techniques that can be used to drive traffic to your website.
Final Words About SEO
Without
valuable search engine traffic, your website will not be able to generate the
amount and quality of traffic you are looking for. Many webmasters, bloggers
and online business owners pay for SEO
services to help improve their SEO. That is why SEO is so important for
your website because it will boost your traffic considerably and consistently.
And if you are unaware, more traffic equals more money for you or your business!
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What is SEO and Why SEO is So Important? |
