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| By: Sha - at January 15, 2013 |
What are the Benefits of Internet Advertising?
The Web Provides New Advertising Opportunities
 Today, people have become hugely dependent on the Internet. The impact of
information technology is so overwhelming that its hard to see the modern world
without the Internet. An ever growing number of people spend their
work, leisure, and social time online.
Advertising
companies or agencies have seen the boom of the internet over the past decade
as a huge opportunity. As a result, Internet Advertising has expanded
drastically serving as a strong channel for marketers. Many research
organizations claim that Internet Advertising provides tons of opportunities to
make lots of money. Online Advertising is growing and taking a large
share from the traditional media channels like TV, radio, and direct mail.
Our
lives have changed drastically since the growth of social media networking
websites. For example, people use these social networking websites as an
alternative for meeting up with their friends in person, or use it to search for
additional friends they would like to meet. When looking for information, people do not use books or go to
the library like
they used to, just about everything is done online now.
Advertisers are seeing this as a huge opportunity, thus more and more are now marketing their
products and services on the Internet. These days, a lot of businesses and
financial transactions take place solely on the Internet without a single
physical transaction. Most businesses have
an online presence making themselves more accessible to prospective
customers. People have more flexibility when it comes to choosing ways to access
information and the Internet is making accessibility to information more convenient.
Email advertising, advertisements on social media websites, advertisements in online
stores, advertising through
affiliate marketing programs,
and web banners are all
types of Internet
advertising.
Benefits of Internet Advertising
There are numerous benefits to using Internet Advertising. It can
expand a business's customer base and further target customers from all over the
world. No other medium has the reach of Internet Advertising and it is an
extremely cost effective form of marketing. Manufacturers, service based
companies, non-profit organizations, and many other types of businesses use the
Internet to reach customers over long distances. There are no geographical
barriers, tariffs or taxes so business is kept simple. These are the
advantages that only online advertising can offer.
 One of the best advantages of online advertising is that it targets
prospective customers better than traditional advertising methods. There
are literally thousands of websites designed for a particular group of people
who make up what is called a niche market. Potential customers are
segmented demographically by age, income, geographical location, and specific
interests. Advertisers on the Internet can easily tailor their
advertisements to the specific group of consumers they choose to target.
The target is the people advertisers feel will be
interested in their products and services. There are technology websites, sport
websites, social networking websites, apparel/clothing websites, and online
payment websites just to name a few. Targeted customers are drawn in and will most likely buy
things because of effective segmentation analysis.
One of the biggest advantages of online advertising is the conversion rate.
People can find detailed information about a product or service that is
advertised online. When potential customers are using the Internet to
gather information about a certain product or service, advertisers can take
advantage of this and place ads accordingly so that when a customer is making
their final decision they will be sure to lean towards a certain brand.
Some companies have even provided helpful tools like shopping guides and surveys
that allow customers to assess their needs as well as to gather information for
advertisers. There are numerous reviews written on products and services
which help customers decide which product or service they want to purchase.
Most
of the online advertisements
have links to the merchants’ websites that
allow the customers to complete the purchase easily. Internet Advertising
is very cost-effective because marketers can get customers more easily
than other mediums such as television or print. Various kinds of online
advertising include pay per click, pay per impression, and pay per
sale/action. Advertisers only pay the publishers or marketers when a
specific task is performed. Internet Advertising is relatively inexpensive
and has the
best reach out of any other forms of advertising.
Conclusion
Today, the Internet is the most important global communication tool. Internet Advertising is gaining popularity each day because of its
effectiveness, convenience and wide cost-effective reach. For some time now
online advertising
agencies have been earning tens of billions of dollars in revenue each
year. The continue sustained growth of Internet Advertising is expected to grow for many years to come.
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